In June 2023, DJ Snake embarked on an unprecedented collaboration with McDonald’s France, becoming the first European artist to have his own “Famous Order” meal featured across the chain. Simultaneously, he unveiled a new track, “West Side Story”, and released a capsule collection via his fashion label Pardon My French. The goal was to create an authentic, cultural moment that blended nostalgia with high-energy pop culture appeal.

• Design a multi-platform campaign that spans identity design, in-store experiences, audiovisual content, merchandising, and fashion.

• Embed DJ Snake’s personal story — his childhood memories tied to McDonald’s — into the brand narrative to create a powerful cultural connection.

• Activate buzz-worthy engagement across digital, social, traditional media, and physical spaces.

• Famous Order Menu: A curated meal selected by DJ Snake — available nationwide for a limited time.

• Exclusive Track: Release of “West Side Story” as the campaign’s anthem, used across ads and social platforms.

• Identity & Visual System: A dedicated campaign logo, graphic guidelines, and a striking visual identity applied to product packaging, bags, and in-store communication materials, making the collaboration instantly recognizable at every customer touchpoint.

• Teaser Film: A creative short where a delivery rider breaks through a mosh-pit “wall of death” to hand DJ Snake his order mid-concert.

• Merch Capsule: A limited Pardon My French × McDonald’s collection, available online and in pop-up activations.

• OOH & Digital Rollout: Nationwide campaign spanning billboards, digital screens, and targeted media placements.

• In-store Activations: Immersive rollouts with custom visuals and branded assets across restaurants.

• Exclusive Event: A one-night-only private concert at the Champs-Élysées McDonald’s, where DJ Snake turned the iconic location into a club. The event, heavily covered on social media, cemented the collaboration as a cultural phenomenon.

This expansive campaign was a collective effort led by McDonald’s France, DDB Paris, TMS (A&R Studios), Starcom, DJ Snake’s creative teams, and Capitol France.