DJ Snake and Mexican superstar Peso Pluma joined forces on the explosive single “Teka”, unveiled during DJ Snake’s Coachella 2024 set and released worldwide via Interscope/Universal Music. A cross-cultural anthem blending Latin energy with global dance sounds, Teka was designed to resonate on the biggest stages and across international audiences.

We developed the visual identity system for the project, including the key artwork, typography, logo, and image treatment. The goal was to craft a bold, instantly recognizable visual language capable of adapting seamlessly across physical, digital, and experiential platforms.

• Print & Outdoor: Large-scale billboard rollouts, including placement along the highway to Coachella and the Hilton billboard in Los Angeles.

• Digital & Partnerships: Adaptations for streaming platforms, social campaigns, and a special co-branded activation with Tony’s Chocolonely.

• Gaming Crossover: Visuals extended into the DJ Snake × Fortnite partnership, with in-game designs directly inspired by the Teka identity.

• Music Video: A cinematic clip reinforced the visual narrative, amplifying the track’s global presence and giving fans a powerful audiovisual experience that tied back to the campaign’s core design.

The project showcased how a cohesive visual identity can amplify a release beyond music, bridging live performance, gaming, brand partnerships, and large-scale campaigns — ensuring Teka stood as both a sonic and visual moment of summer 2024.