To celebrate DJ Snake’s historic Final Show at Stade de France (May 2025) and the exclusive after-party at Accor Arena, Pardon My French unveiled a dedicated capsule collection. The aim was to create apparel that embodied the magnitude of the event and served as both memorabilia and streetwear, available online, at the stadium, and during the after-show in Bercy.

We led the art direction for the campaign, developing the visual identity around the collection and designing selected pieces (notably t-shirts) in line with the event’s bold narrative. A dedicated shooting campaign was staged to showcase the garments, designed for maximum impact across Pardon My French’s social platforms and website.

• Merch campaign visuals distributed across Instagram, TikTok, and the PMF website.

• Sales touchpoints: online shop, in-stadium pop-up at Stade de France, and during the after-show at Accor Arena.

• Collaborative production: crew, models, stylist, and MUA worked hand-in-hand to create a fashion-led storytelling aligned with the brand’s DNA.

Shooting
Art direction @dozamenart
Crew @ballesperdues_
@avaz.wrk @cal20_
MUA @laila.mkp
Stylist @garancedrr

Models
@pretty.drew @inescheikh @i_m_amra @sheenamau @latoumate @frederika.milano
Big thanks to @eyarose2

Management & Creative
Manager @julieh
Creative director @charly_chivteam
@theamlqn @justinemasberg

Merch Design
@dozamenart @defo.222 @mr.ozef

Special thanks to @djsnake