Wearesoupape
-
What is Wearesoupape?
Wearesoupape is an ethical, engaged, and solidarity-driven clothing brand that aims to build a bridge between the outside world and our ideas — created by young people, for young people. After four years of sharing my graphic creations through textile design, with many prints produced across different formats, my ambition is to take this project to the next level: by introducing a new concept and building a real community. -
The goal is to develop a series of limited capsule collections, each one supporting a different cause. Every collection includes several T-shirt and hoodie designs, and extends to accessories.
The first capsule focuses on raising awareness and supporting the fight against domestic violence, with a percentage of sales donated to partner associations.
To address the barrier many young people feel when joining traditional associations, Wearesoupape simplifies the process. Through fashion, we create clothes that carry a true message — sometimes subtle, sometimes bold — but always visible to everyone.
-
Brand Territory & Logotype
Illustrations & Textile Prints (T-shirts, hoodies, tote bags, beanies)
Motion Design
Web Support: E-commerce website, TikTok videos, social media posts
Print Campaign: Posters, press kit
Analysis & Documentation: Economic and philosophical research, project specifications
Photo Shoot: Collaboration with Valentine Martin-Duchêne & Olinto Bianco
Music Video (ft. LLM)
Motion-design
Made by young people to educate young people.
At Wearesoupape, we aim to tackle the problem at its roots. Far from clichés, we stop pointing fingers at the victims. The aggressors, the perpetrators, the culprits — they are the real danger! Educating, reminding of respect, warning, and raising awareness is the goal of this collection, imagined through visuals that carry meaning. With us, fashion is conscious and intelligent.
Illustrations
Visuals and illustrations created for the ‘Crapule’ collection of the brand.
Web-design
E-commerce website designed for the launch of the Crapule collection and its pre-orders.
Print Materials
A series of posters and additional printed materials were created for this project.
Social media
In the press
On the occasion of the release of the new Wearesoupape collection committed to fighting domestic violence, discover the highlights of my very first TV appearance on Moselle TV !
