Creative & Strategic Challenge
Design the complete visual identity for DJ Snake’s THE FINAL SHOW — a historic, once-in-a-lifetime concert at Stade de France, followed by an after-show at Accor Arena. The project’s ambition was to capture Snake as an international star returning home, and deliver a campaign powerful enough to match the scale of this unprecedented event.

Key Deliverables & Campaign Rollout

• Hero Artwork & Key Visuals → Poster design as the foundation of the campaign.

• Massive Print Campaign → XXL formats across Paris: metro networks, Stade de France banners, and major billboards along the périphérique.

• Digital & Social Media Campaign → Assets tailored for Instagram, TikTok, and YouTube, plus partnerships with ticketing giants (Ticketmaster, Live Nation).

• Retail & DOOH Activation → Motion visuals and campaign presence on digital screens in high-traffic locations: FNAC, Veepee, shopping hubs, and cultural hotspots across Paris.

• Ticketing & Access → Custom design for tickets, AAA passes, and collectible items.

• Brand Extensions → Adaptations for merchandising, press kits, stage visuals, and press/web media coverage.

Impact
A 360° campaign that combined cultural impact and commercial performance — 100,000 tickets sold in 3 minutes, amplified by global buzz and an after-show that cemented DJ Snake’s status as a French icon on the world stage.

The project was developed through close teamwork, bringing together creative direction, photography, and production support. To capture the key visual, we secured an exceptional agreement with Stade de France allowing us to stage a dedicated shoot directly on the stadium’s roof — a rare and symbolically powerful location.

The session involved a full photo and video crew. Arno Partissimo signed the photography, while Charles-Edouard Dangelser contributed on the creative direction side. This collective effort ensured that every detail — from the light to the perspective — was carefully crafted to achieve a visual powerful enough to embody The Final Show.

The final composition, a low-angle portrait free of artifice, positioned DJ Snake face-to-face with his audience, while the Stade de France stands monumental yet secondary in the distance. Unlike the Parc des Princes poster (2022), where Snake was portrayed as a child facing his dream, this new image establishes him as an international star returning home at the peak of his career.

As part of The Final Show campaign, we developed exclusive merchandising in collaboration with DJ Snake’s brand Pardon My French, designed specifically for the Stade de France. This collection combined limited apparel with unique items that marked the historic nature of the event.

In addition, we created bespoke AAA passes for VIP guests — not as simple cards, but as custom-designed medallions. This product-design approach, combined with an exceptional production process, resulted in a collector’s item worthy of the scale and prestige of the show.

The challenge was to craft pieces that were not only functional but also symbolic, embodying the uniqueness of the event and elevating the DJ Snake brand through tangible, iconic design.

To build anticipation ahead of The Final Show, we produced an exclusive teaser video featuring DJ Snake on a symbolic journey: taking the RER to Stade de France. This cinematic approach created a strong connection with his fans, grounding the superstar in a familiar Parisian setting while progressively raising the tension.

The narrative culminated in a powerful reveal of the event, delivering both a sense of authenticity and a dramatic build-up that amplified the campaign’s reach across social media and partner platforms.

Credits : Charles-Edouard Dangelser, Georges LG, Cody McFly